Consider A Fridge Magnet Business Card Next Time

Next time you want to give a thoughtful gift that makes your company's name stick with customers, consider a fridge magnet business card, -calendar or -notepad.

Ask yourself this question: how many of us actually keep the business cards handed to us by business associates? I don't know about you, but mine goes to the back of some drawer somewhere, and it only gathers dust. Every few months or years I proceed to just simply empty out the drawer without giving them a second glance.

If you are part of an ecological drive to use less paper and save some trees, it makes even more sense to stay away from traditional paper business cards. Fridge magnets use no paper in the manufacturing process, and the printing is done on white vinyl that is applied to the magnet sheeting. Most traditional paper business cards end up in the dustbin anyway, which means it is a sad waste of paper.

Now while a fridge magnet is a bit more expensive than just a plain business card, the value that one gets from it is far superior. The obvious place to put a fridge magnet is on the fridge, which means it does not go missing, and the customer is exposed to it several times every day, at least on a subconscious level. Even if they just use the magnet to hold up other items on the fridge door, the mileage gained from this is often underestimated.

If you consider that the magnet is only six or seven times more expensive, and that it will be 20 times more effective than a traditional business card - it does not matter how well-designed and flashy your business card is - then it really starts making good business sense. And the best of it all is, you know where to find it when you need it - on the fridge door.

Add another dimension to your fridge magnet business card by actually making it into a useful item such as a notepad or calendar, and the exposure you get from it is increased exponentially. You might also be surprised to find out how cost-effective a fridge magnet can be as a corporate gift.

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