You Have to Have A Hook

If you want the media to pay attention to you-you must have a "hook." The hook makes you different from everyone else who is trying to get on the air or in print. Here is a tip on how to find your hook. Most of you will be doing one of two things:

a) you will be controversial or

b) you will be solving a problem

Think about what keeps people up in the middle of the night..... and then solve their problem! People care about the same things.

Money, Careers, Relationships, Health, and subsets of each one of those. Solve a problem and you will hook them... example: "The 5 Ways to lose 10 pounds by next week"

Remember to think in headlines and KEEP IT SIMPLE

The media does not care about you. they only care if you can be an interesting interview or a great guest on their TV or radio show. The newspaper editors want you to react to what is in the news.

They don't want you to to push your product or service too much. The editors want you to have bullets-and tips and give their reader action items to do today.

They will interview you if they consider you an expert. That is why you need to write articles, have web sites and most importantly have a book. If you are an author - the media considers you to be a leading authority. More on how to become an author in our next article. Remember to think in headlines and KEEP IT SIMPLE.

Source: http://ezinearticles.com/?You-Have-to-Have-A-Hook&id=951006
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