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Saturday, March 8, 2008

Using A Photo "Brag Bag" To Promote Your Business

As a Direct Sales Consultant, one of your biggest challenges is to continue to meet potential new customers and recruits to keep your business growing. It is often uncomfortable when you are out in public to strike up conversations with others about your business. Carrying a Brag Bag Photo Purse will help you to advertise your business when you are out and about and attract potential customers to you!

Think of your Brag Bag as a walking Billboard. Carry it where ever you go - shopping, to your children's school and events, meetings, clubs, restaurants - potential customers are everywhere! Select the largest size Brag Bag that you are comfortable carrying. The most popular size is the nine pocket bag. It's the perfect size for showcasing your business and carrying your promotional information.

Begin by filling the clear pockets with eye catching items that represent your business. Display them in creative ways in each of the pockets. In the center pocket you may want to put your business card. Mount it on cardstock and mat it with a complimenting paper. To give it the finishing touches, use some inking, stamping, or chalking. Fill the remaining pockets with photos of your product and small samples. Again use cardstock cut to the size of the pocket to mount your photos on and give your samples a backing. Photos can be cut from your customer catalogs or taken yourself. If you are a scrapbook consultant, create mini-scrapbook layouts in some of the pockets. Just be creative and have fun designing your bag to reflect your business and personality!

Inside your bag, keep information packets ready to hand out and also your booking calendar to schedule parties, demonstrations, classes or appointments. In your information packet include things such as: your product catalog, schedule of events, recruiting information, samples or whatever else is applicable to your business. Your information packets could be contained in white, colored or even clear envelopes. Clear envelopes are fantastic for showing off your materials and giving them an extra sparkle! On the outside of your envelope attach your business card. This can be done with a glue stick, photo mounting squares, or a number of other adhesives. Again, let your information packets reflect your business and style.

You'll find that carrying your bag in public will draw people to you. It's an automatic conversation starter! People will comment on your bag and this will give you the opportunity to begin a conversation with them. Be prepared with your "one minute" business commercial. This should include: asking them if they have ever heard of or tried your companies products, a short description of what you offer and an invitation to do business with you. Keep your pitch warm, sincere, and focused on how your product can meet their needs. In closing, ask if you may call them after they have had a chance to review your material. Keep contact cards or a small notebook in your bag for collecting their name and other contact information.

You'll be astonished at how the Brag Bag will change your business by making conversing in public a breeze!


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